The Product:

Developed by Breeders for Breeders. 15-years ago there was simple Dog Food on the market. There was no such thing as “SUPER, SUPERIOR, SUPREME, ADULT, PUPPY, ETC…” Dog Food was Dog Food. Since then, a chain of events occurred that has seen so many brands and choices of food type introduced into the market that the consumer has become overwhelmed by decision-making. The “best food” is not always the most expensive and the cheapest is not always the worst food available. 10-years ago several breeders in the Free State went back to basics and asked the simple question

The answer was simple – Maize and Meat. The Voortrekkers had the cream of the crop of dogs when it comes to health, stamina, strength and endurance. It was truly a case of only the fittest survived. The Breeders developed a dog food based on this simple formula of maize and meat. Fresh chicken was added to the formula because of its quality of protein (there is no other form of protein that contains the quality of “building blocks” other than chicken)

The quality of the food has enabled the breeder to keep a dog fully sustained with the nutritional formula a working dogs needs without any supplements. These dogs live on Farina from the age of 3-months. The food has been endorsed by these top breeders. Hence the slogan:

“The Choice of Sensible Breeders”

Product Analysis:

All registered dog foods carry a label, as governed by the Act, that indicates the minimum and maximum contents that the food must consist of. The contents, on most labels, indicate the absolute minimum and maximum. The reason that Farina Dog Food is in a class of its own is due to the fact the product does not comply with its minimum and maximum criteria. Farina exceeds these values.

Regular testing by Independent Science Labs, every 3 to 4 months, indicate that Farina keeps a constant level of protein above the minimum requirements.

The food is produced in batches, with batch numbers, of which samples of each batch are kept for testing. The network of Breeders that endorse the product closely monitors the quality of the food. This is another unique “safety device” built into the production and distribution that ensures your pet is always receiving the nutrients and proteins that they deserve.

How much do I feed my dog?

The protein content can be compared with a human eating cream cake – you can only eat so much. The breeders simply keep the food bowls full. They do not measure “X” amount for morning and evening feeds. The amount of food they consume will depend on their level of activity, age, metabolism rate, etc… Information that has been gathered is that the average large breed dog (40kg’s plus) consumes a 25 kg bag of food per month, which equates to 800 grams per day or in rand terms:

R 6.00 per day

The biggest difference you will notice in the quality of the food is the turd. We guarantee that the size of the turd, if your dog is currently on a normal supermarket brand, will reduce by a third within 3-days. The turd can be “destroyed” with water from your hosepipe, leaving no trace of any waste.

Other Information:

Some dogs will show a slight loss of hair - this is quite normal when changing a diet.

The food can be phased in by mixing with your current brand over 7-days. We recommend a “quick change-over” which results in the dogs’ digestive system adjusting to the new formula within 3-4 days.

Always ensure there is an abundance of fresh water available for your dog